Communication as a Key Benefit of Membership
A Strategic Planning Project
In existence since 1992, the Pennsylvania Association for Sustainable Agriculture (PASA) continues working to bring farmers together to learn from each other, and to build relationships between those farmers and consumers looking for fresh, wholesome, locally and sustainably produced food. As the largest statewide, member-based sustainable farming organization in the United States, PASA seeks to improve the economic viability, environmental soundness and social responsibility of food and farming systems in Pennsylvania and across the country.
Fruitfly is working with PASA to develop and implement a strategic approach to communications in an effort to better engage current members and attract newer audiences to strengthen local food systems.