Goal!

Retail Activism. Now, there is a phrase that instantly makes you feel guilty. Should you embrace the movement and risk look like a lightweight? Or worse, should you dismiss your credit card as a world-saving tool and zero in on cheap, cheaper, cheapest? After all, the only activism you should be involved in during shopping is trying to prevent the stores from suckering poor, innocent customers. Right? Well, if you are like me, shopping is no fun at all. You buy things, you hate them the moment you come home and feel terrible about the whole episode. Which is why I look for things that alleviate my guilt, allow me to think my cash can make a difference. I admit, retail activism appeals to me. Continue reading

Cradle To Cradle – (Almost) Ten Years Later

William McDonough and Michael Braungart (Copyright: MBDC)

Every field needs a celebrity. The environmental movement has long suffered its unwashed, off-grid, hippie image and needs all the glamor it can soak up. The closest to A-list celebrities that the tree hugger brigade have are William McDonough and Micheal Braungart. The duo came on the international scene with the publication of their ground-breaking book in 2002 and caught the attention of big business and governments with a simple yet powerful idea. Continue reading