Chalk It Up talks about sustainability metrics (CC Nobert Lov, 2010)

I love numbers, which is why I believe that hard data is critical to sustainability strategy. In my approach to marketing, my mantra is “what you can measure, you can communicate”. To explore the “numbers”, I am starting a new series on metrics and measurement tools called Chalk It Up. Hope you will enjoy these posts as much I will! (PS: A thank you to the organizer and participants of a great Tweetchat #sustyXX, where this  idea was born!)

The first Chalk It Up post looks at the issue of diversity, an indicator of social justice and an important measure on the social side of sustainability. Continue reading →