William McDonough and Michael Braungart (Copyright: MBDC)

Every field needs a celebrity. The environmental movement has long suffered its unwashed, off-grid, hippie image and needs all the glamor it can soak up. The closest to A-list celebrities that the tree hugger brigade have are William McDonough and Micheal Braungart. The duo came on the international scene with the publication of their ground-breaking book in 2002 and caught the attention of big business and governments with a simple yet powerful idea. Continue reading →